{"id":173481,"date":"2025-10-16T10:49:27","date_gmt":"2025-10-16T08:49:27","guid":{"rendered":"https:\/\/www.opal-labelmanagement.com\/?p=173481"},"modified":"2026-07-28T11:03:22","modified_gmt":"2026-07-28T09:03:22","slug":"how-the-gs1-digital-link-works","status":"publish","type":"post","link":"https:\/\/www.opal-labelmanagement.com\/en\/blog\/how-the-gs1-digital-link-works\/","title":{"rendered":"How the GS1 Digital Link works"},"content":{"rendered":"<section class=\"l-section wpb_row sidebar-fix height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-9 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-hwrapper valign_top wrap align_none\"><h1 class=\"w-post-elm post_title us_custom_d503c3f4 entry-title color_link_inherit\">How the GS1 Digital Link works<\/h1><\/div><time class=\"w-post-elm post_date us_custom_1de52994 has_text_color entry-date published\" datetime=\"2025-10-16T10:49:27+02:00\" title=\"16 October 2025 at 10:49:27 Europe\/Berlin\" itemprop=\"datePublished\">11 months ago<\/time><div class=\"w-separator size_small\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 vc_hidden-xs wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-9 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The requirements for transparency, sustainability and digital traceability along the supply chain are constantly increasing. Traditional coding is reaching its limits. The GS1 Digital Link is the answer to these new challenges. It links physical products directly with digital information and creates the basis for the <a href=\"https:\/\/www.opal-labelmanagement.com\/en\/blog\/digital-nameplate\/\">Digital Product Passport<\/a>, improved processes in supply chain management, product communication and regulatory compliance.   <\/p>\n<p>With OPAL Label Management, you can implement this standard simply, securely and in a future-oriented way. You can access all relevant product data directly from SAP systems and output it flexibly as a barcode, 2D code or RFID, the perfect basis for the GS1 Digital Link in production, logistics and packaging.<\/p>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><div style=\"width: 736px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-173481-1\" width=\"736\" height=\"544\" loop autoplay preload=\"auto\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.opal-labelmanagement.com\/wp-content\/uploads\/openart-video_cb3df80c_1760017405130.mp4?_=1\" \/><a href=\"https:\/\/www.opal-labelmanagement.com\/wp-content\/uploads\/openart-video_cb3df80c_1760017405130.mp4\">https:\/\/www.opal-labelmanagement.com\/wp-content\/uploads\/openart-video_cb3df80c_1760017405130.mp4<\/a><\/video><\/div>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container hide_on_mobiles\"><div class=\"vc_column-inner type_sticky\"><div class=\"wpb_wrapper\">[vc_wp_posts title=&#8221;Latest posts&#8221; number=&#8221;5&#8243;]<div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_fffea986\"><div class=\"wpb_wrapper\"><p>MORE<\/p>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><a href=\"https:\/\/www.opal-labelmanagement.com\/en\/white-paper\/\">White Paper<\/a><br \/>\n<a href=\"https:\/\/www.opal-labelmanagement.com\/en\/success-stories\/\">Case studies<\/a><br \/>\n<a href=\"https:\/\/www.opal-labelmanagement.com\/en\/blog\/\">All blog posts<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium color_primary\"><div class=\"l-section-overlay\" style=\"background:var(--color-content-primary)\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>What is the GS1 &#8211; Digital Link?<\/h2>\n<p>The GS1 &#8211; Digital Link extends existing GS1 identifiers such as GTIN, SSCC, or GLN to include a standardized web structure (URI). It converts a product number into a unique web link that points directly to digital information. <\/p>\n<p><strong>Example:<\/strong><\/p>\n<div style=\"border: 2px solid #009ba6ff; padding: 10px; border-radius: 5px; background-color: white;\"><span style=\"color: #000000;\"><strong>https:\/\/id.gs1.org\/01\/09506000134352<\/strong><\/span><\/div>\n<p>&nbsp;<\/p>\n<p>This structure allows you to link each physical product to its digital identity. The code refers to product information, safety data, service pages or other web-based resources &#8211; standardized, globally understandable and machine-readable.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Structure and functionality of the GS1 Digital Link<\/h2>\n<p>The GS1 Digital Link is based on the <strong>base URL <\/strong>and the so-called <strong>Application Identifiers (AI)<\/strong>.<\/p>\n<\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_9d289053\"><div class=\"vc_column-overlay\" style=\"background:var(--color-content-bg-alt)\"><\/div><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Base URL<\/h3>\n<p>The <strong>base URL<\/strong> is the initial part of a GS1 Digital Link. It defines the domain or entry point at which the digital information on a product can be accessed. <\/p>\n<p><strong>Example:<\/strong><\/p>\n<div style=\"border: 2px solid #009ba6ff; padding: 10px; border-radius: 5px; background-color: white;\"><strong>https:\/\/example.com\/01\/<\/strong><\/div>\n<p>The base URL can:<\/p>\n<ul>\n<li><strong>hosted by a company itself<\/strong><br \/>\n(e.g. <code>https:\/\/produkte.meinefirma.ch\/01\/<\/code>)<\/li>\n<\/ul>\n<p>or<\/p>\n<ul>\n<li>originate <strong>from a third-party provider or resolver service<\/strong><br \/>\n(e.g. <code>https:\/\/id.gs1.org\/01\/<\/code>)<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_9d289053\"><div class=\"vc_column-overlay\" style=\"background:var(--color-content-bg-alt)\"><\/div><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>Application Identifiers (AI)<\/h3>\n<p>GS1 Application Identifiers (AIs) are standardized prefixes in barcodes and RFID tags that indicate what type of information follows &#8211; e.g. a serial number, a best-before date or a batch number. They enable the clear and structured representation of data in global supply chains. Each AI consists of two to four digits and defines the format and meaning of the subsequent data.<\/p>\n<p>The Application Identifiers (AI) define which information is contained in the URI, for example:<\/p>\n<p style=\"padding-left: 40px;\"><strong>01 = GTIN<br \/>\n<\/strong><strong>10 = Batch<br \/>\n<\/strong><strong>21 = Serial number<\/strong><\/p>\n<p>The complete list of available Application Identifiers can be found at GS1:<br \/>\n<a href=\"https:\/\/ref.gs1.org\/ai\/\">https:\/\/ref.gs1.org\/ai\/<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_9d289053\"><div class=\"vc_column-overlay\" style=\"background:var(--color-content-bg-alt)\"><\/div><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3>URI (Uniform Resource Identifier)<\/h3>\n<p>The <strong>URI<\/strong> is the complete link that uniquely identifies the product &#8211; i.e. the combination of <strong>base URL<\/strong> and <strong>application identifier<\/strong>.<\/p>\n<p><strong>Example of a complete URI:<\/strong><\/p>\n<div style=\"border: 2px solid #009ba6ff; padding: 10px; border-radius: 5px; background-color: white;\"><strong>https:\/\/id.gs1.org\/01\/09506000134352<\/strong><\/div>\n<div><\/div>\n<p>&nbsp;<\/p>\n<p>Optionally add parameters such as language or market:<\/p>\n<div style=\"border: 2px solid #009ba6ff; padding: 10px; border-radius: 5px; background-color: white;\"><strong>https:\/\/id.gs1.org\/01\/09506000134352?lang=de&#038;market=EU<\/strong><\/div>\n<div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-overlay\" style=\"background:var(--color-content-bg-alt)\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>The resolver &#8211; the heart of the system<\/h2>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The resolver is the central element of the GS1 Digital Link. It takes on the role of a digital guide: you use it to determine which information is displayed after the code is scanned, <strong>depending on the context such as device, language or user role<\/strong>. <\/p>\n<p>A resolver is an <strong>intelligent mediation service<\/strong> that interprets a URI (Uniform Resource Identifier) and automatically decides which resource is to be delivered. Instead of writing a fixed link into the code, <strong>the resolver forwards the call dynamically<\/strong>. This means that the code on the product remains unchanged, while you control the target content centrally.  <\/p>\n<p>This allows you to decide for yourself what customers see after scanning, what technical data you transmit to partners or machines and what additional information you provide depending on the process. With this architecture, you create a flexible, expandable system that delivers data contextually without you having to reprint labels.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1140\" height=\"760\" src=\"https:\/\/i0.wp.com\/www.opal-labelmanagement.com\/wp-content\/uploads\/Resolver-Infographic-1.png?fit=1140%2C760&amp;ssl=1\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/i0.wp.com\/www.opal-labelmanagement.com\/wp-content\/uploads\/Resolver-Infographic-1.png?w=1536&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.opal-labelmanagement.com\/wp-content\/uploads\/Resolver-Infographic-1.png?resize=300%2C200&amp;ssl=1 300w\" sizes=\"auto, (max-width: 1140px) 100vw, 1140px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-tabs style_default switch_click accordion type_togglable has_scrolling remove_indents\"><div class=\"w-tabs-sections titles-align_none icon_chevron cpos_right\"><div class=\"w-tabs-section has_text_color\" id=\"xc9b\" style=\"color:var(--color-header-transparent-text);\"><button class=\"w-tabs-section-header\" aria-controls=\"content-xc9b\" aria-expanded=\"false\"><h3 class=\"w-tabs-section-title\">What does a resolver control and who offers it?<\/h3><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-xc9b\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column us_custom_345c8b9d has_text_color\"><div class=\"wpb_wrapper\"><p>With a resolver, you can centrally control which content is delivered, adapt information to specific target groups and keep your data up to date at all times without printing new codes. In this way, you create a future-proof solution that grows with the increasing requirements for transparency, data availability and regulatory evidence. <\/p>\n<p>The GS1 Global Office offers a public resolver infrastructure with resolver.gs1.org. Alternatively, you can use your own resolver in your system landscape to host content yourself and define individual rules for data access, languages or markets. <\/p>\n<p>With your own resolver, you retain full control over your data flows. You decide who receives which information, when content is updated and how you expand your data services, for example with APIs, product passports or digital certificates.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section has_text_color\" id=\"zec6\" style=\"color:var(--color-header-transparent-text);\"><button class=\"w-tabs-section-header\" aria-controls=\"content-zec6\" aria-expanded=\"false\"><h3 class=\"w-tabs-section-title\">How the resolver decides who receives which information<\/h3><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content us_custom_8b3d6790\" id=\"content-zec6\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span style=\"color: #000000;\">The GS1 Digital Link always remains the same, regardless of who scans it. The intelligence lies in the resolver: it analyses the call, recognizes the context and then automatically decides which information should be delivered. This means that different target groups always receive the appropriate content with the same code.  <\/span><\/p>\n<h4><span style=\"font-size: 0.9em; color: #000000;\">1. context-based recognition<\/span><\/h4>\n<p><span style=\"color: #000000;\">The resolver evaluates various context information transmitted by the device or system when it is called up. It automatically recognizes who or what is scanning the code (e.g. smartphone, browser, ERP system). Language, region and user agent are taken into account.  <\/span><\/p>\n<h4><span style=\"font-size: 0.9em; color: #000000;\"><strong>2. control via parameters<\/strong><\/span><\/h4>\n<p><span style=\"color: #000000;\">Via parameters such as: <span style=\"color: #025461;\"><strong><em>?lang=en&#038;market=CH&#038;view=consumer<\/em><\/strong><\/span> can be used to specifically control which variant is delivered. This means that different target groups (e.g. consumer, service, authority) receive context-appropriate content. <\/span><\/p>\n<h4><span style=\"font-size: 0.9em; color: #000000;\"><strong>3. rule-based logic<\/strong><\/span><\/h4>\n<p><span style=\"font-size: 0.9em; color: #000000;\">In a separate resolver, you define rules that determine which content is delivered.<\/span><br \/>\n<span style=\"color: #000000;\">Example: <strong><span style=\"color: #025461;\"><em>Browser \u2192 product page, ERP system \u2192 JSON data, view=service \u2192 maintenance instructions.<\/em><\/span><\/strong><\/span><\/p>\n<h4><span style=\"font-size: 0.9em; color: #000000;\"><strong>4. access control and authentication<\/strong><\/span><\/h4>\n<p><span style=\"font-size: 0.9em; color: #000000;\">A dedicated resolver enables access controls, logins, API keys and token-based security. This allows you to control who sees which data. <\/span><\/p>\n<h4><span style=\"font-size: 0.9em; color: #000000;\"><strong>5. dynamic content<\/strong><\/span><\/h4>\n<p><span style=\"font-size: 0.9em; color: #000000;\">A resolver can dynamically load content from SAP, PIM or CMS. With each scan, it checks: Who is requesting? Which parameters? Which data is relevant?   <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section has_text_color\" id=\"i0bc\" style=\"color:var(--color-header-transparent-text);\"><button class=\"w-tabs-section-header\" aria-controls=\"content-i0bc\" aria-expanded=\"false\"><h3 class=\"w-tabs-section-title\">Excursus structured data (JSON)<\/h3><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-i0bc\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column us_custom_345c8b9d has_text_color\"><div class=\"wpb_wrapper\"><p>In addition to websites or documents, the resolver can also provide structured data. Structured data is information in a clearly defined format that machines can process directly. In the GS1 context, JSON (JavaScript Object Notation) has established itself as a lightweight, universal exchange format.  <\/p>\n<p><strong>Example of structured product data in JSON format:<\/strong><\/p>\n<div style=\"border: 2px solid #009ba6ff; padding: 10px; border-radius: 5px; background-color: white;\"><span style=\"color: #000000;\"><em>{<\/em><\/span><br \/>\n<span style=\"color: #000000;\"><em>&#8220;gtin&#8221;: &#8220;09506000134352&#8221;,<\/em><\/span><br \/>\n<span style=\"color: #000000;\"><em>&#8220;lotNumber&#8221;: &#8220;LOT4711&#8221;,<\/em><\/span><br \/>\n<span style=\"color: #000000;\"><em>&#8220;expiryDate&#8221;: &#8220;2026-12-31&#8221;,<\/em><\/span><br \/>\n<span style=\"color: #000000;\"><em>&#8220;productName&#8221;: &#8220;OPAL Smart Label&#8221;,<\/em><\/span><br \/>\n<span style=\"color: #000000;\"><em>&#8220;countryOfOrigin&#8221;: &#8220;CH&#8221;<\/em><\/span><br \/>\n<span style=\"color: #000000;\"><em>}<\/em><\/span><\/div>\n<div><\/div>\n<p>With JSON, you ensure that ERP, PIM or MES systems can automatically read and process the information. This reduces media disruptions, increases data quality and enables direct integration into the Digital Product Passport or other regulatory verification systems.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>Conclusion<\/strong><\/h3>\n<p>The resolver turns the GS1 Digital Link into an intelligent information hub. Whether customer, service technician or ERP system, everyone accesses different, context-specific content via the same code.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_345c8b9d has_text_color\"><div class=\"wpb_wrapper\"><h2>Practical examples from the industry<\/h2>\n<p>To give you a concrete idea of how the GS1 Digital Link works in practice, we will show you three typical application scenarios.<\/p>\n<p><strong>Example 1 &#8211; Consumer goods industry<\/strong><\/p>\n<p>A food manufacturer uses the GS1 Digital Link on every package. Customers scan the 2D code with their smartphone and receive information on ingredients, nutritional values and sustainability. Internally, the same URI is used for traceability.  <\/p>\n<p><strong>Example 2 &#8211; Medical technology<\/strong><\/p>\n<p>A medtech company uses the GS1 Digital Link for serial numbers and expiration dates. Service technicians scan and receive maintenance instructions, authorities JSON data. <\/p>\n<p><strong>Example 3 &#8211; Mechanical engineering<\/strong><\/p>\n<p>A system manufacturer labels spare parts with a GS1 Digital Link. Technicians scan and go directly to the spare parts catalog and assembly instructions.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium color_primary\"><div class=\"l-section-overlay\" style=\"background:var(--color-header-middle-text)\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Step-by-step guide to introducing the GS1 Digital Link<\/h2>\n<h4><span style=\"font-size: 0.9em;\"><strong>1. analysis and preparation<\/strong><\/span><\/h4>\n<p>Check your data sources (GTIN, batch, serial number), target groups and data structures.<\/p>\n<h4><strong style=\"font-size: 0.9em;\">2. develop URI concept<\/strong><\/h4>\n<p>Define application identifiers, parameters and standardized structures.<\/p>\n<h4><strong style=\"font-size: 0.9em;\">3. select resolver<\/strong><\/h4>\n<p>Choose GS1 Resolver or your own resolver depending on your control and integration needs.<\/p>\n<h4><strong style=\"font-size: 0.9em;\">4. integration<\/strong><\/h4>\n<p>Set up URI generation in ERP or label management (e.g. OPAL Label Management).<\/p>\n<h4><strong style=\"font-size: 0.9em;\">5. testing and validation<\/strong><\/h4>\n<p>Scan test codes and check content for each target group.<\/p>\n<h4><strong style=\"font-size: 0.9em;\">6 Rollout and maintenance<\/strong><\/h4>\n<p>Train teams, maintain content, monitor scans and updates.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Checklist: Is your company ready for the GS1 Digital Link?<\/h2>\n<\/div><\/div><div class=\"w-text\"><span class=\"w-text-h\"><span class=\"w-text-value\">Use these questions to optimally prepare your company for the use of a GS1 Digital Link.<\/span><\/span><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-iconbox iconpos_left style_default color_primary align_left no_title\"><div class=\"w-iconbox-icon\" style=\"font-size:1.6rem;\"><i class=\"fas fa-edit\"><\/i><\/div><div class=\"w-iconbox-meta\"><div class=\"w-iconbox-text\"><p>Do you use GS1-compliant identifiers?<\/p>\n<\/div><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-iconbox iconpos_left style_default color_primary align_left no_title\"><div class=\"w-iconbox-icon\" style=\"font-size:1.6rem;\"><i class=\"fas fa-edit\"><\/i><\/div><div class=\"w-iconbox-meta\"><div class=\"w-iconbox-text\"><p>Do you record serial numbers, batches and expiry dates centrally?<\/p>\n<\/div><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-iconbox iconpos_left style_default color_primary align_left no_title\"><div class=\"w-iconbox-icon\" style=\"font-size:1.6rem;\"><i class=\"fas fa-edit\"><\/i><\/div><div class=\"w-iconbox-meta\"><div class=\"w-iconbox-text\"><p>Do you manage product information centrally?<\/p>\n<\/div><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-iconbox iconpos_left style_default color_primary align_left no_title\"><div class=\"w-iconbox-icon\" style=\"font-size:1.6rem;\"><i class=\"fas fa-edit\"><\/i><\/div><div class=\"w-iconbox-meta\"><div class=\"w-iconbox-text\"><p>Can you print 2D codes or RFID?<\/p>\n<\/div><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-iconbox iconpos_left style_default color_primary align_left no_title\"><div class=\"w-iconbox-icon\" style=\"font-size:1.6rem;\"><i class=\"fas fa-edit\"><\/i><\/div><div class=\"w-iconbox-meta\"><div class=\"w-iconbox-text\"><p>Do you have a concept for URIs and resolvers?<\/p>\n<\/div><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-iconbox iconpos_left style_default color_primary align_left no_title\"><div class=\"w-iconbox-icon\" style=\"font-size:1.6rem;\"><i class=\"fas fa-edit\"><\/i><\/div><div class=\"w-iconbox-meta\"><div class=\"w-iconbox-text\"><p>Is your label management (e.g. OPAL) designed for dynamic data?<\/p>\n<\/div><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-iconbox iconpos_left style_default color_primary align_left no_title\"><div class=\"w-iconbox-icon\" style=\"font-size:1.6rem;\"><i class=\"fas fa-edit\"><\/i><\/div><div class=\"w-iconbox-meta\"><div class=\"w-iconbox-text\"><p>Are you planning integration into SAP?<\/p>\n<\/div><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-iconbox iconpos_left style_default color_primary align_left no_title\"><div class=\"w-iconbox-icon\" style=\"font-size:1.6rem;\"><i class=\"fas fa-edit\"><\/i><\/div><div class=\"w-iconbox-meta\"><div class=\"w-iconbox-text\"><p>Are you preparing for the <a href=\"https:\/\/www.opal-labelmanagement.com\/en\/blog\/digital-nameplate\/\">Digital Product Passport<\/a>?<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row us_custom_72a651a8 has_text_color via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Would you like support in implementing the GS1 Digtal Link?<\/h2>\n<p>Our experts will show you how to create a GS1 Digital Link. Get in touch with us.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-popup hide_on_mobiles w-btn-wrapper align_right\"><button aria-label=\"Kontakt mit einem Experten\" class=\"w-popup-trigger type_btn w-btn us-btn-style_6 icon_atleft\"><i class=\"fas fa-mouse-pointer\"><\/i><span class=\"w-btn-label\">Kontakt mit einem Experten<\/span><\/button><div class=\"w-popup-overlay\" style=\"background:rgba(0,0,0,0.85);\"><\/div><div class=\"w-popup-wrap layout_default\" style=\"--title-color:#ffffff;--title-bg-color:var(--color-content-primary);--content-color:var(--color-content-text);--content-bg-color:var(--color-content-bg);--popup-width:800px;--popup-padding:5%;\"><div class=\"w-popup-box animation_fadeIn closerpos_outside with_title\"><div class=\"w-popup-box-h\"><div class=\"w-popup-box-title\">Contact with an expert<\/div><div class=\"w-popup-box-content\"><div class=\"wpcf7 no-js\" id=\"wpcf7-f6983-o1\" lang=\"en\" dir=\"ltr\" data-wpcf7-id=\"6983\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/173481#wpcf7-f6983-o1\" method=\"post\" class=\"wpcf7-form init wpcf7-acceptance-as-validation\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"6983\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.7\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f6983-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"liveDemoCTA\" display:none=\"\">\n<\/div>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-first-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your first name (mandatory field)\" value=\"\" type=\"text\" name=\"your-first-name\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-last-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your last name (mandatory field)\" value=\"\" type=\"text\" name=\"your-last-name\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your e-mail address (mandatory field)\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" aria-invalid=\"false\" placeholder=\"Your phone number\" value=\"\" type=\"tel\" name=\"your-tel\" \/><\/span><br \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"en\" type=\"hidden\" name=\"sprache\" \/><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Send us a message and we will get back to you in a timely manner.\" name=\"your-message\"><\/textarea><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"accept-this-1\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"accept-this-1\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I have read and accept the <u><a href=\"https:\/\/opal-holding.com\/datenschutz\/\">Data Protection Statement<\/a><\/u>. <\/br> I agree that an expert from OPAL may contact me.<\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"newsletter-subscribe\"><span class=\"wpcf7-form-control wpcf7-acceptance optional\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"newsletter-subscribe\" value=\"1\" checked=\"checked\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">Yes, I would like to subscribe to the OPAL newsletter.<\/span><\/label><\/span><\/span><\/span><br \/>\n<span id=\"wpcf7-6a9922849bdcb-wrapper\" class=\"wpcf7-form-control-wrap cf7apps-honeypot-wrap email-wrap\" data-cf7apps-honeypot=\"email\" style=\"position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0;\"><input type=\"hidden\" name=\"email-random-hash\" value=\"20260903\"><input type=\"hidden\" name=\"email-time-token\" value=\"MTc4ODQyMDc0MA==.d130c808c3fc30c4d1836b484bd38d4d3b15b5e8927e5a2342329caa8fa8036e\"><label\n\t\t    for=\"wpcf7-6a9922849bdcb-field\"\n\t\t    class=\"hp-message\"\n        >Please leave this field empty.<\/label><input\n\t    id=\"wpcf7-6a9922849bdcb-field\"\n\t    \n\t    class=\"wpcf7-form-control wpcf7-text\"\n\t    type=\"text\"\n\t    name=\"eqv1xewzgymn\"\n\t    value=\"\"\n\t    autocomplete=\"new-password\"\n\t    tabindex=\"1000\"\n\t    data-cf7apps-tabindex=\"1000\"\n    \/><\/span><br \/>\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div><\/div><\/div><div class=\"w-popup-closer\"><\/div><\/div><\/div><div class=\"w-popup hide_on_default hide_on_laptops hide_on_tablets w-btn-wrapper align_left\"><button aria-label=\"Kontakt mit einem Experten\" class=\"w-popup-trigger type_btn w-btn us-btn-style_6 icon_atleft\"><i class=\"fas fa-mouse-pointer\"><\/i><span class=\"w-btn-label\">Kontakt mit einem Experten<\/span><\/button><div class=\"w-popup-overlay\" style=\"background:rgba(0,0,0,0.85);\"><\/div><div class=\"w-popup-wrap layout_default\" style=\"--title-color:#ffffff;--title-bg-color:var(--color-content-primary);--content-color:var(--color-content-text);--content-bg-color:var(--color-content-bg);--popup-width:800px;--popup-padding:5%;\"><div class=\"w-popup-box animation_fadeIn closerpos_outside with_title\"><div class=\"w-popup-box-h\"><div class=\"w-popup-box-title\">Contact with an expert<\/div><div class=\"w-popup-box-content\"><div class=\"wpcf7 no-js\" id=\"wpcf7-f6983-o2\" lang=\"en\" dir=\"ltr\" data-wpcf7-id=\"6983\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/173481#wpcf7-f6983-o2\" method=\"post\" class=\"wpcf7-form init wpcf7-acceptance-as-validation\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"6983\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.7\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f6983-o2\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"liveDemoCTA\" display:none=\"\">\n<\/div>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-first-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your first name (mandatory field)\" value=\"\" type=\"text\" name=\"your-first-name\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-last-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your last name (mandatory field)\" value=\"\" type=\"text\" name=\"your-last-name\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your e-mail address (mandatory field)\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" aria-invalid=\"false\" placeholder=\"Your phone number\" value=\"\" type=\"tel\" name=\"your-tel\" \/><\/span><br \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"en\" type=\"hidden\" name=\"sprache\" \/><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Send us a message and we will get back to you in a timely manner.\" name=\"your-message\"><\/textarea><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"accept-this-1\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"accept-this-1\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I have read and accept the <u><a href=\"https:\/\/opal-holding.com\/datenschutz\/\">Data Protection Statement<\/a><\/u>. <\/br> I agree that an expert from OPAL may contact me.<\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"newsletter-subscribe\"><span class=\"wpcf7-form-control wpcf7-acceptance optional\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"newsletter-subscribe\" value=\"1\" checked=\"checked\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">Yes, I would like to subscribe to the OPAL newsletter.<\/span><\/label><\/span><\/span><\/span><br \/>\n<span id=\"wpcf7-6a9922849c776-wrapper\" class=\"wpcf7-form-control-wrap cf7apps-honeypot-wrap email-wrap\" data-cf7apps-honeypot=\"email\" style=\"position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0;\"><input type=\"hidden\" name=\"email-random-hash\" value=\"20260903\"><input type=\"hidden\" name=\"email-time-token\" value=\"MTc4ODQyMDc0MA==.d130c808c3fc30c4d1836b484bd38d4d3b15b5e8927e5a2342329caa8fa8036e\"><label\n\t\t    for=\"wpcf7-6a9922849c776-field\"\n\t\t    class=\"hp-message\"\n        >Please leave this field empty.<\/label><input\n\t    id=\"wpcf7-6a9922849c776-field\"\n\t    \n\t    class=\"wpcf7-form-control wpcf7-text\"\n\t    type=\"text\"\n\t    name=\"eqv1xewzgymn\"\n\t    value=\"\"\n\t    autocomplete=\"new-password\"\n\t    tabindex=\"1000\"\n\t    data-cf7apps-tabindex=\"1000\"\n    \/><\/span><br \/>\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div><\/div><\/div><div class=\"w-popup-closer\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Suitable data carriers &#038; technologies<\/h2>\n<p>The GS1 Digital Link is technology-neutral. The decisive factor is that the data carrier can map the URI in full.<\/p>\n<\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_9d289053\"><div class=\"vc_column-overlay\" style=\"background:var(--color-content-bg-alt)\"><\/div><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center icontype_img\"><div class=\"w-iconbox-icon\" style=\"font-size:6rem;\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/i0.wp.com\/www.opal-labelmanagement.com\/wp-content\/uploads\/2021\/05\/Icon-1D-Barcode-aus-SAP-erstellen.png?fit=200%2C200&amp;ssl=1\" class=\"attachment-full size-full\" alt=\"Icon zur Darstellung von 1D Barcode aus SAP erstellen\" srcset=\"https:\/\/i0.wp.com\/www.opal-labelmanagement.com\/wp-content\/uploads\/2021\/05\/Icon-1D-Barcode-aus-SAP-erstellen.png?w=200&amp;ssl=1 200w, https:\/\/i0.wp.com\/www.opal-labelmanagement.com\/wp-content\/uploads\/2021\/05\/Icon-1D-Barcode-aus-SAP-erstellen.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/www.opal-labelmanagement.com\/wp-content\/uploads\/2021\/05\/Icon-1D-Barcode-aus-SAP-erstellen.png?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/www.opal-labelmanagement.com\/wp-content\/uploads\/2021\/05\/Icon-1D-Barcode-aus-SAP-erstellen.png?resize=75%2C75&amp;ssl=1 75w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">1D Barcode<\/h4><div class=\"w-iconbox-text\"><p>For simple numbers and with a limited amount of data<br \/>\n&#8211; limited suitability &#8211;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_9d289053\"><div class=\"vc_column-overlay\" style=\"background:var(--color-content-bg-alt)\"><\/div><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center icontype_img\"><div class=\"w-iconbox-icon\" style=\"font-size:6rem;\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/i0.wp.com\/www.opal-labelmanagement.com\/wp-content\/uploads\/2021\/05\/Icon-RFID-in-SAP-erstellen.png?fit=200%2C200&amp;ssl=1\" class=\"attachment-full size-full\" alt=\"Icon zur Darstellung eines RFID Tag in SAP\" srcset=\"https:\/\/i0.wp.com\/www.opal-labelmanagement.com\/wp-content\/uploads\/2021\/05\/Icon-RFID-in-SAP-erstellen.png?w=200&amp;ssl=1 200w, https:\/\/i0.wp.com\/www.opal-labelmanagement.com\/wp-content\/uploads\/2021\/05\/Icon-RFID-in-SAP-erstellen.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/www.opal-labelmanagement.com\/wp-content\/uploads\/2021\/05\/Icon-RFID-in-SAP-erstellen.png?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/www.opal-labelmanagement.com\/wp-content\/uploads\/2021\/05\/Icon-RFID-in-SAP-erstellen.png?resize=75%2C75&amp;ssl=1 75w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">RFID \/ NFC (EPC URI)<\/h4><div class=\"w-iconbox-text\"><p>For automatic recording, IoT &#038; supply chain tracking<br \/>\n&#8211; supplementary &#8211;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_9d289053\"><div class=\"vc_column-overlay\" style=\"background:var(--color-content-bg-alt)\"><\/div><div class=\"wpb_wrapper\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center icontype_img\"><div class=\"w-iconbox-icon\" style=\"font-size:6rem;\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/i0.wp.com\/www.opal-labelmanagement.com\/wp-content\/uploads\/2021\/05\/Icon-Barcode-fuer-SAP-Etiketten-Design.png?fit=200%2C200&amp;ssl=1\" class=\"attachment-full size-full\" alt=\"Icon Barcode f\u00fcr SAP Etiketten\" srcset=\"https:\/\/i0.wp.com\/www.opal-labelmanagement.com\/wp-content\/uploads\/2021\/05\/Icon-Barcode-fuer-SAP-Etiketten-Design.png?w=200&amp;ssl=1 200w, https:\/\/i0.wp.com\/www.opal-labelmanagement.com\/wp-content\/uploads\/2021\/05\/Icon-Barcode-fuer-SAP-Etiketten-Design.png?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/www.opal-labelmanagement.com\/wp-content\/uploads\/2021\/05\/Icon-Barcode-fuer-SAP-Etiketten-Design.png?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/www.opal-labelmanagement.com\/wp-content\/uploads\/2021\/05\/Icon-Barcode-fuer-SAP-Etiketten-Design.png?resize=75%2C75&amp;ssl=1 75w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/div><div class=\"w-iconbox-meta\"><h4 class=\"w-iconbox-title\">2D Code<\/h4><div class=\"w-iconbox-text\"><p>QR code or DataMatrix with high data capacity, smartphone-compatible<br \/>\n&#8211; recommended &#8211;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-overlay\" style=\"background:var(--color-content-bg-alt)\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>The advantages of the GS1 Digital Link<\/h2>\n<p>Uniform labelling, global standardization, dynamic control via resolver, direct customer access, regulatory compliance, seamless integration and basis for innovation &#038; IoT.<\/p>\n<\/div><\/div><div class=\"w-iconbox iconpos_left style_default color_primary align_left no_title\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-bullseye-arrow\"><\/i><\/div><div class=\"w-iconbox-meta\"><div class=\"w-iconbox-text\"><p><strong>Uniform labeling<\/strong><\/p>\n<\/div><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-iconbox iconpos_left style_default color_primary align_left no_title\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-globe\"><\/i><\/div><div class=\"w-iconbox-meta\"><div class=\"w-iconbox-text\"><p><strong>Global standardization<\/strong><\/p>\n<\/div><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-iconbox iconpos_left style_default color_primary align_left no_title\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-share-alt\"><\/i><\/div><div class=\"w-iconbox-meta\"><div class=\"w-iconbox-text\"><p><strong>Dynamic control via resolver<\/strong><\/p>\n<\/div><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-iconbox iconpos_left style_default color_primary align_left no_title\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-universal-access\"><\/i><\/div><div class=\"w-iconbox-meta\"><div class=\"w-iconbox-text\"><p><strong>Direct customer access<\/strong><\/p>\n<\/div><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-iconbox iconpos_left style_default color_primary align_left no_title\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-file-check\"><\/i><\/div><div class=\"w-iconbox-meta\"><div class=\"w-iconbox-text\"><p><strong>Regulatory compliance<\/strong><\/p>\n<\/div><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-iconbox iconpos_left style_default color_primary align_left no_title\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-rocket\"><\/i><\/div><div class=\"w-iconbox-meta\"><div class=\"w-iconbox-text\"><p><strong>Seamless integration and foundation for innovation &#038; IoT<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Support and compatibility with current layout systems<\/h2>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\">\n<div class=\"wpdt-c row wpDataTableContainerSimpleTable wpDataTables wpDataTablesWrapper\n\"\n    >\n        <table id=\"wpdtSimpleTable-5\"\n           style=\"border-collapse:collapse;\n                   border-spacing:0px;\"\n           class=\"wpdtSimpleTable wpDataTable\"\n           data-column=\"3\"\n           data-rows=\"6\"\n           data-wpID=\"5\"\n           data-responsive=\"1\"\n           data-has-header=\"1\">\n\n                    <thead>        <tr class=\"wpdt-cell-row \" >\n                                <th class=\"wpdt-cell wpdt-bold\"\n                                            data-cell-id=\"A1\"\n                    data-col-index=\"0\"\n                    data-row-index=\"0\"\n                    style=\" width:33.333333333333%;                    padding:10px;\n                    \"\n                    >\n                                        System                    <\/th>\n                                                <th class=\"wpdt-cell wpdt-bold\"\n                                            data-cell-id=\"B1\"\n                    data-col-index=\"1\"\n                    data-row-index=\"0\"\n                    style=\" width:33.333333333333%;                    padding:10px;\n                    \"\n                    >\n                                        GS1 Digital Link Support                    <\/th>\n                                                <th class=\"wpdt-cell wpdt-bold\"\n                                            data-cell-id=\"C1\"\n                    data-col-index=\"2\"\n                    data-row-index=\"0\"\n                    style=\" width:33.333333333333%;                    padding:10px;\n                    \"\n                    >\n                                        Recommendation                    <\/th>\n                                        <\/tr>\n                    <tbody>        <tr class=\"wpdt-cell-row \" >\n                                <td class=\"wpdt-cell wpdt-bold\"\n                                            data-cell-id=\"A2\"\n                    data-col-index=\"0\"\n                    data-row-index=\"1\"\n                    style=\"                    padding:10px;\n                    \"\n                    >\n                                        BarTender                    <\/td>\n                                                <td class=\"wpdt-cell \"\n                                            data-cell-id=\"B2\"\n                    data-col-index=\"1\"\n                    data-row-index=\"1\"\n                    style=\"                    padding:10px;\n                    \"\n                    >\n                                        Complete                    <\/td>\n                                                <td class=\"wpdt-cell \"\n                                            data-cell-id=\"C2\"\n                    data-col-index=\"2\"\n                    data-row-index=\"1\"\n                    style=\"                    padding:10px;\n                    \"\n                    >\n                                        Ideal for productive environments                    <\/td>\n                                        <\/tr>\n                            <tr class=\"wpdt-cell-row \" >\n                                <td class=\"wpdt-cell wpdt-bold\"\n                                            data-cell-id=\"A3\"\n                    data-col-index=\"0\"\n                    data-row-index=\"2\"\n                    style=\"                    padding:10px;\n                    \"\n                    >\n                                        Loftware                    <\/td>\n                                                <td class=\"wpdt-cell \"\n                                            data-cell-id=\"B3\"\n                    data-col-index=\"1\"\n                    data-row-index=\"2\"\n                    style=\"                    padding:10px;\n                    \"\n                    >\n                                        Complete                    <\/td>\n                                                <td class=\"wpdt-cell \"\n                                            data-cell-id=\"C3\"\n                    data-col-index=\"2\"\n                    data-row-index=\"2\"\n                    style=\"                    padding:10px;\n                    \"\n                    >\n                                        Ideal for complex layouts                    <\/td>\n                                        <\/tr>\n                            <tr class=\"wpdt-cell-row \" >\n                                <td class=\"wpdt-cell wpdt-bold\"\n                                            data-cell-id=\"A4\"\n                    data-col-index=\"0\"\n                    data-row-index=\"3\"\n                    style=\"                    padding:10px;\n                    \"\n                    >\n                                        Codesoft                     <\/td>\n                                                <td class=\"wpdt-cell \"\n                                            data-cell-id=\"B4\"\n                    data-col-index=\"1\"\n                    data-row-index=\"3\"\n                    style=\"                    padding:10px;\n                    \"\n                    >\n                                        Complete                    <\/td>\n                                                <td class=\"wpdt-cell \"\n                                            data-cell-id=\"C4\"\n                    data-col-index=\"2\"\n                    data-row-index=\"3\"\n                    style=\"                    padding:10px;\n                    \"\n                    >\n                                        Suitable for industry & logistics                    <\/td>\n                                        <\/tr>\n                            <tr class=\"wpdt-cell-row \" >\n                                <td class=\"wpdt-cell wpdt-bold\"\n                                            data-cell-id=\"A5\"\n                    data-col-index=\"0\"\n                    data-row-index=\"4\"\n                    style=\"                    padding:10px;\n                    \"\n                    >\n                                        Adobe LiveCycle Designer                    <\/td>\n                                                <td class=\"wpdt-cell \"\n                                            data-cell-id=\"B5\"\n                    data-col-index=\"1\"\n                    data-row-index=\"4\"\n                    style=\"                    padding:10px;\n                    \"\n                    >\n                                        Partial                    <\/td>\n                                                <td class=\"wpdt-cell \"\n                                            data-cell-id=\"C5\"\n                    data-col-index=\"2\"\n                    data-row-index=\"4\"\n                    style=\"                    padding:10px;\n                    \"\n                    >\n                                        For simple applications                    <\/td>\n                                        <\/tr>\n                            <tr class=\"wpdt-cell-row \" >\n                                <td class=\"wpdt-cell wpdt-bold\"\n                                            data-cell-id=\"A6\"\n                    data-col-index=\"0\"\n                    data-row-index=\"5\"\n                    style=\"                    padding:10px;\n                    \"\n                    >\n                                        SAP SmartForms \/ Adobe Forms                    <\/td>\n                                                <td class=\"wpdt-cell \"\n                                            data-cell-id=\"B6\"\n                    data-col-index=\"1\"\n                    data-row-index=\"5\"\n                    style=\"                    padding:10px;\n                    \"\n                    >\n                                        Possible                    <\/td>\n                                                <td class=\"wpdt-cell \"\n                                            data-cell-id=\"C6\"\n                    data-col-index=\"2\"\n                    data-row-index=\"5\"\n                    style=\"                    padding:10px;\n                    \"\n                    >\n                                        Integration with OPAL recommended                    <\/td>\n                                        <\/tr>\n                    <\/table>\n<\/div><style id='wpdt-custom-style-5'>\n<\/style>\n\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium color_primary\"><div class=\"l-section-overlay\" style=\"background:var(--color-header-middle-text)\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2>Conclusion and outlook<\/h2>\n<p>The GS1 Digital Link is the key to digital product identity. It creates the basis for transparency, sustainability and communication along the value chain. With OPAL label management, you can implement this standard efficiently, with direct access to SAP data, GS1-compliant URIs and output as barcodes, 2D codes or RFID.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-overlay\" style=\"background:var(--color-content-bg-alt)\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h4>About the author:<\/h4>\n<\/div><\/div><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-person layout_square with_socials\" itemscope itemtype=\"https:\/\/schema.org\/Person\"><div class=\"w-person-image\"><a href=\"[]\" class=\"w-person-link\" aria-label=\"Rony Sieber\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/i0.wp.com\/www.opal-labelmanagement.com\/wp-content\/uploads\/2021\/06\/Rony_Sieber.jpg?fit=500%2C500&amp;ssl=1\" class=\"attachment-full size-full\" alt=\"A portrait of the Label Consultant Rony Sieber from OPAL\" itemprop=\"image\" srcset=\"https:\/\/i0.wp.com\/www.opal-labelmanagement.com\/wp-content\/uploads\/2021\/06\/Rony_Sieber.jpg?w=500&amp;ssl=1 500w, https:\/\/i0.wp.com\/www.opal-labelmanagement.com\/wp-content\/uploads\/2021\/06\/Rony_Sieber.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.opal-labelmanagement.com\/wp-content\/uploads\/2021\/06\/Rony_Sieber.jpg?resize=100%2C100&amp;ssl=1 100w, https:\/\/i0.wp.com\/www.opal-labelmanagement.com\/wp-content\/uploads\/2021\/06\/Rony_Sieber.jpg?resize=50%2C50&amp;ssl=1 50w, https:\/\/i0.wp.com\/www.opal-labelmanagement.com\/wp-content\/uploads\/2021\/06\/Rony_Sieber.jpg?resize=75%2C75&amp;ssl=1 75w, https:\/\/i0.wp.com\/www.opal-labelmanagement.com\/wp-content\/uploads\/2021\/06\/Rony_Sieber.jpg?resize=200%2C200&amp;ssl=1 200w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><div class=\"w-person-links\"><div class=\"w-person-links-list\"><a href=\"mailto:rony.sieber@opal-holding.com\" class=\"w-person-links-item type_email\" title=\"Email\"><i class=\"fas fa-envelope\"><\/i><\/a><a href=\"http:\/\/www.linkedin.com\/in\/rony-sieber\" class=\"w-person-links-item type_linkedin\" title=\"LinkedIn\" target=\"_blank\" rel=\"nofollow\"><i class=\"fab fa-linkedin\"><\/i><\/a><\/div><\/div><\/div><div class=\"w-person-content\"><a href=\"[]\" class=\"w-person-link\" aria-label=\"Rony Sieber\"><h4 itemprop=\"name\" class=\"w-person-name\"><span>Rony Sieber<\/span><\/h4><\/a><div class=\"w-person-role\" itemprop=\"jobTitle\">Team Leader &amp; Senior Consultant<\/div><\/div><\/div><div class=\"w-separator hide_on_mobiles size_custom\" style=\"height:15px\"><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The team leader of OPAL Professional Service and with OPAL Associates AG since 2003. He is the intellectual inventor of the OPAL label management system. His project experience and product knowledge are therefore second to none.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-sharing type_solid align_none color_default\"><div class=\"w-sharing-list\"><a class=\"w-sharing-item email\" href=\"mailto:?subject=How the GS1 Digital Link works&amp;body=https:\/\/www.opal-labelmanagement.com\/en\/wp-json\/wp\/v2\/posts\/173481\" title=\"Email this\" aria-label=\"Email this\"><i class=\"fas fa-envelope\"><\/i><\/a><a class=\"w-sharing-item facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.opal-labelmanagement.com\/en\/wp-json\/wp\/v2\/posts\/173481&amp;quote=How the GS1 Digital Link works\" title=\"Share this\" aria-label=\"Share this\" onclick=\"window.open(this.href, &quot;facebook&quot;, &quot;toolbar=0,width=900,height=500&quot;); return false;\"><i class=\"fab fa-facebook\"><\/i><\/a><a class=\"w-sharing-item twitter\" href=\"https:\/\/twitter.com\/intent\/tweet?text=How the GS1 Digital Link works&amp;url=https:\/\/www.opal-labelmanagement.com\/en\/wp-json\/wp\/v2\/posts\/173481\" title=\"Share this\" aria-label=\"Share this\" onclick=\"window.open(this.href, &quot;twitter&quot;, &quot;toolbar=0,width=650,height=360&quot;); 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return false;\" data-url=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&amp;url=https:\/\/www.opal-labelmanagement.com\/en\/wp-json\/wp\/v2\/posts\/173481\"><i class=\"fab fa-linkedin\"><\/i><\/a><a  class=\"w-sharing-item whatsapp\" title=\"Share this\" aria-label=\"Share this\" onclick=\"window.open(this.href, &quot;whatsapp&quot;, &quot;toolbar=0,width=900,height=500&quot;); return false;\" data-url=\"https:\/\/web.whatsapp.com\/send?text={{text}} https:\/\/www.opal-labelmanagement.com\/en\/wp-json\/wp\/v2\/posts\/173481\"><i class=\"fab fa-whatsapp\"><\/i><\/a><a  class=\"w-sharing-item xing\" title=\"Share this\" aria-label=\"Share this\" onclick=\"window.open(this.href, &quot;xing&quot;, &quot;toolbar=no,width=900,height=500&quot;); return false;\" data-url=\"https:\/\/www.xing.com\/spi\/shares\/new?url=https:\/\/www.opal-labelmanagement.com\/en\/wp-json\/wp\/v2\/posts\/173481\"><i class=\"fab fa-xing\"><\/i><\/a><button class=\"w-sharing-item copy2clipboard\" title=\"Copy\" aria-label=\"Copy\"><i class=\"fas fa-copy\"><\/i><\/button><\/div><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-iconbox us_custom_d0e0d54a iconpos_left style_default color_primary align_left no_title\"><div class=\"w-iconbox-icon\" style=\"font-size:2rem;\"><i class=\"fas fa-mouse-pointer\"><\/i><\/div><div class=\"w-iconbox-meta\"><div class=\"w-iconbox-text\"><p>Did you like the article?<br \/>\nShare it with just one click.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Base URL The base URL is the initial part of a GS1 Digital Link. It defines the domain or entry point at which the digital information on a product can be accessed. Example: https:\/\/example.com\/01\/ The base URL can: hosted by a company itself (e.g. https:\/\/produkte.meinefirma.ch\/01\/) or originate from a third-party provider or resolver service (e.g&#8230;.<\/p>\n","protected":false},"author":3,"featured_media":153195,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[84],"tags":[152],"class_list":["post-173481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-regulatory"],"acf":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.opal-labelmanagement.com\/wp-content\/uploads\/Resolver-Infographic-1.png?fit=1536%2C1024&ssl=1","_links":{"self":[{"href":"https:\/\/www.opal-labelmanagement.com\/en\/wp-json\/wp\/v2\/posts\/173481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.opal-labelmanagement.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.opal-labelmanagement.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.opal-labelmanagement.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.opal-labelmanagement.com\/en\/wp-json\/wp\/v2\/comments?post=173481"}],"version-history":[{"count":21,"href":"https:\/\/www.opal-labelmanagement.com\/en\/wp-json\/wp\/v2\/posts\/173481\/revisions"}],"predecessor-version":[{"id":174776,"href":"https:\/\/www.opal-labelmanagement.com\/en\/wp-json\/wp\/v2\/posts\/173481\/revisions\/174776"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.opal-labelmanagement.com\/en\/wp-json\/wp\/v2\/media\/153195"}],"wp:attachment":[{"href":"https:\/\/www.opal-labelmanagement.com\/en\/wp-json\/wp\/v2\/media?parent=173481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.opal-labelmanagement.com\/en\/wp-json\/wp\/v2\/categories?post=173481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.opal-labelmanagement.com\/en\/wp-json\/wp\/v2\/tags?post=173481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}